Freelancing is indeed a world of opportunities that keeps thriving every day, providing an incredible well-timed opportunity for people all around the world. As a matter of fact, it's one of the major domains that contribute a larger percentage to the global economy. It has emerged as a viable and rewarding career path for many, and this is due to the high level of autonomy and flexibility it offers– the freedom to choose clients, set rates, and also to work on a project of interest.
However, obtaining freelancer success might seem very challenging, calling for more than just technical proficiency. That’s why, to make things easier for struggling freelancers, we've put together 10 freelancer tips that can assist in achieving success in the competitive world of freelancing.
What Does Freelancing Mean?
Assuming it was said by someone a long time ago that a time will come when people will be working remotely for clients in various parts of the world, just few or no people will believe in such a prophecy. But here we are today, people earning thousands and millions of dollars just by working in the comfort of their bedroom.
A freelancer is someone who makes an income through independent employment, and this act of making money is what is referred to as freelancing. Unlike full-time employers, freelancers are free to choose whichever project they would like to work on, select clients, and also set rates depending on the market need for specific skills and services.
In addition, a freelancer establishes their own responsibilities and schedule, and are fully required to handle their billing, invoicing as well as filing their taxes.
10 Tips to Become a Successful Freelancer
Ready to make some cool cash in freelancing but don't know how to go about it? Don't worry, you're on the right page. Below are some of the tips on how to become a successful freelancer, and believe it or not, it has really helped many individuals attain the top spot in the freelancing world.
- Define Your Niche and Expertise
As a freelancer who wants to make it to the peak in the freelancing business, you must firstly identify your niche and expertise. Yes, the first step towards freelancer success is to determine what you have strength and passion for, specialize in that particular niche, and position yourself as an expert in that field– this will make it easier to attract clients and command higher rates.
Moreover, developing your expertise in a particular niche will set you apart from the competition, regardless of whether you're a Web developer, graphics designer, writer, or marketer.
- Set Goals and Deadlines
A successful freelancer must be an effective goal-setter, as this is the only way to stay focused and motivated. Embrace the act of setting both short-term and long-term goals that are SMART (i.e., specific, measurable, achievable, relevant, and time-bound). In addition, learn to break down more ambitious objectives into smaller actionable steps and assign deadlines to each task.
That being said, also ensure you regularly review your progress and make necessary adjustments to stay on track toward achieving your goals.
- Build a Strong Online Presence
Another freelancer strategy for professional growth is having a good online presence in all working platforms. Make sure you always follow up the proposals you've submitted and create a professional website or portfolio that showcases your abilities, work, and achievements as a freelancer.
Additionally, don't limit yourself only to working websites, utilize social media platforms such as LinkedIn, Twitter, and Instagram to establish connections with prospective clients and showcase your areas of expertise. And don't forget to always update your online profiles and engage with your audience to remain top of mind.
- Invest in Continuous Learning and Skill Development
This tip is not only applicable to freelancing, it's a tool for growth in every field. That aside, the world of freelancing is constantly evolving, with new technologies, tools, and trends emerging regularly. Hence, it's essential to improve your knowledge, invest in continuous learning, and also develop your skills in order to stay competitive in the game.
Therefore if you don't want to be a freelancer that survives but doesn't thrive, you must expand your knowledge and skills in your chosen field by enrolling in online courses, attending seminars and workshops, and obtaining certifications. Moreover, always stay curious, try out new challenges, and be flexible enough to adjust to shifting market demands.
- Value Your Work and Set Fair Rates
One of the greatest challenges freelancers often face is determining what their rate would be. And this happens to be one of the most important steps towards becoming a successful freelancer because it's your work and setting rates that will reflect your expertise, experience, and the value you're going to offer the clients.
Therefore it's crucial to examine the industry standard and set your rate accordingly, putting into consideration factors like location, specialty, skill level, and overhead expenses. Most importantly, don't be too desperate to acquire clients, don't undersell yourself or lower your prices– instead, focus on demonstrating the value you offer and securing fair compensation for your services.
- Cultivate Strong Communication Skills
In freelancing, the key factor to building successful client relationships is through effective communication. However, you should understand as a freelancer that some clients will be more sensible than others when it comes to clear and concise communication.
So to prevent misunderstanding, clearly communicate your ideas, expectations, and deliverables to clients in a concise manner at the beginning of contract. Maintain regular communication throughout the project milestone, also ensure providing updates, and quickly resolve any issues that arise during the course. In addition, be proactive in anticipating client demands and provide solutions to show that you're committed to providing top-notch service.
- Use Your Time Judiciously
Time is life, and we bet it's not something you would want to waste. Time management is very important for freelancers, especially those that take on multiple projects– as this will help them boost their productivity and limit the amount of distraction.
Also, you can make use of project management software such as Trello, Asana, and Todoist to prioritize tasks, keep track of your progress, as well as to organize your workload. By managing your time effectively, your productivity will improve, and the quality of your work will be maximized.
- Network Yourself
No doubt, networking is a key element of freelancing success. And as a freelancer who's striving to attain the top spot, attending industry events, conferences, and meetups to connect with fellow freelancers and potential clients should be your utmost priority.
Moreover, you should embrace the act of joining online communities and forums that are related to your niche, for exchange of ideas, seeking advice, and discovering new opportunities. There's power in networking, and building a strong one can open doors to collaborations, recommendations, and long-term client relationships– Don't joke with networking!
- Be Willing to do More
If truly you want to be successful in freelancing, you should be ready to go the extra mile for clients you're working with. This implies that you'll be ready to offer them more than what they've asked for– necessary contributions though.
You may simply help a client by assisting them in an area that is normally outside your area of expertise, this might earn you extra credit from them, and perhaps you might become the client's favorite.
- Be Consistent, and Avoid Distraction
According to Winston Churchill, he said “you can't reach your destination if you continue to throw stones at all barking dogs”. In freelancing, avoiding distraction and being consistent are the two elements that can keep you on track. Though there may be many downs, some clients might reject your work, some might even go as far as tarnishing your reputation on working platforms, but with consistency, you also can do exploits.
Keep trying, keep pushing, never back down; remember, it's only those that continue will reach the destination – if you're consistent enough, the sun's gonna shine on your freelancing career one day.
To Sum Up
Freelancer success takes a lot of time, work and patience. You might have what it takes, but having a breakthrough in freelance business requires more than just skills in your chosen field. Luckily, Ruul is always here to help you build or sustain your career.
