ABOUT US

THIS IS
RUUL

Get to know Ruul, our story, what we stand for, and the team that makes it all happen.
ruul.space/
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Trusted by thousands of teams

Brief history of Ruul

In the late fall of 2016, the seeds of what would become Ruul were planted in Istanbul. Founded by Turkish siblings Esen and Mert Bulut, the company originated from a simple yet profound need. Mert, a freelancer who had often faced delayed payments, reached a tipping point. It was this frustration that sparked an idea, compelling him to invite his sister, then a finance director at a leading holding company, to join him.

By the end of 2017, Ruul was ready to address a critical need in the freelance market: efficient engagement between freelancers and businesses for swift billing, settlement, and payment processes. Dubbed "Global Invoicing" by its founders, Ruul's innovative solution set a new standard in how freelancers and businesses engage globally. Available in 190 countries and supporting 140 currencies, the platform ensures that freelancers can invoice their business clients in a B2B fashion and receive prompt payment, drastically cutting down the typical 31.4-day wait to just 7.4 days.

The outbreak of the global pandemic marked a significant turning point for Ruul, catapulting the startup’s growth by twentyfold over two years. This surge was propelled by the growing freelancer economy and the introduction of features like Early Pay and Crypto Payout. Today, Ruul’s network includes over 75,000 freelancers and 20,000 businesses, supported by a dedicated team of 30 elite members who have embraced remote work from the start.

Originally named Rimuut, a nod to the remote nature of its operations, the startup rebranded to Ruul post-pandemic—a reflection of its commitment to empowering modern talent with autonomy and control over their professional and personal lives. Ruul isn’t just a business; it’s a movement to redefine freedom for freelancers across the globe.

Timeline

Discover Ruul’s story, from its beginnings to its growth on the world stage.
Late 2016
Project officially kicked off under incubation.
June 2017
Incorporated in Tallinn, Estonia with a global vision.
November 2017
Launched the beta version in the Turkish market.
September 2018
Made the product available for global markets.
December 2019
User base expanded to over 100 countries.
March 2020
Experienced hyper-growth during pandemic.
August 2020
Team size expanded rapidly from 5 to 40.
September 2022
Brand renamed from Rimuut to Ruul.
March 2023
HQ relocated to Sweden, becoming multinational.
June 2023
Achieved $150 million in total processed volume.
December 2023
Introduced Early Pay feature for freelancers.
January 2024
Launched Crypto Payout in partnership with Binance.
MORE THAN
120,000
Independents
Over 120,000 independents trust Ruul to sell their services, digital products, and securely manage their payments.
FROM
190
Countries
Truly global coverage: trusted across 190 countries with seamless payouts available in 140 currencies.
PROCESSED
$200m+
of Transactions
Over $200M successfully processed, backed by an 8-year legacy of secure, reliable transactions trusted by independents worldwide.

Our offices

Discover our global network of offices, bringing Ruul’s impact to every corner of the world.
United States
Ruul Inc.
2093 Philadelphia Pike #6889,
Claymont, DE 19703 USA
EIN: 92-0948520
+1 302 319-9901
Sweden
Ruul Holding Company AB
Hjälmaregatan 3 201 23
Malmö Sweden
Estonia
Ruul OÜ
Parda tn 6, 10151 Estonia
VAT ID: EE102009640
+372 712 33 53
Turkey
Bilişim Danışmanlık A.Ş.
Maslak Mah. AOS Ruul55. Sok. 42 Maslak A Blok No:2/25 Sarıyer İstanbul 34398 Türkiye
Vergi Daire/No: Maslak VD. 7352041474
Freelancer designer profile on Ruul.Space showcasing Miles Becker’s services and creative poster designs.
OPEN AN ACCOUNT

START MAKING
MONEY TODAY

ruul.space/
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