The recording of images is a centuries-old technique. Historians discovered the oldest surviving photographic record in 1826 or 1827. Back then, most photographers were employed by studios, government agencies, and editorial companies.
Fast forward to today, we have freelance photography—fully independent!
Freelancer photographers can choose projects, capture the world on their terms, and be their boss. This autonomy is lucrative, and you can achieve it too.
This piece highlights how to become a freelance photographer, giving you ten good reasons to be a freelancer. We’ll start with an understanding of photography and finish with how to build resilience and adaptability in the industry.
Ready to learn?
Let’s get started. Let’s get started.
- Understanding the Photography Market
First, what is a freelance photographer, and who matches this persona?
The simple answer is that freelance photography offers autonomous services.
A freelance photographer is an independent, self-employed professional offering clients photography services. When you become a freelance photographer, you are responsible for everything from finding clients to taking shots and editing images.
As a freelancer, you will work in a vast industry, and you can choose what suits you best. The available specialized freelance photographer jobs are in events, weddings, portraits, products, journalism, and real estate. Your goal here is to identify a niche you resonate with that has a market demand you can fulfill.
To answer how much a freelance photographer makes, the earning potential varies. This variation depends on experience, location, and specialization.
Unlike most professions, freelance photographers have no set salary; your income correlates to the rate you charge and the clients you secure.
So, how do you become one?
You become one through practice, dedication, hard work, and a strategic approach.
- Essential Gear and Equipment
In the modern world, a freelance photographer’s definition is linked to the gear and equipment one has. While having the most expensive tools doesn’t guarantee prowess, having a good camera is essential.
Start with a good camera, along with a zoom and prime lens. The prime lenses are best suited for low-light conditions. Depending on your niche, you might also need:
- Lighting setups to create dynamic lighting techniques.
- Tripods to stabilize the lighting and shooting equipment.
- Reflectors to create shadows and highlights for depth.
- Diffusers to reduce hard shadows and distribute light evenly.
But that is not all!
You must also invest in reliable external and cloud data storage devices. Lucky for you, today, with the many cloud-based tools available, you can use the likes of Photoshelter Store or Dropbox.
Please remember that equipment care and maintenance are also essential. Clean the lenses regularly and store the equipment appropriately in shock-absorbing bags.
- Honing Your Photography Skills
Becoming a freelance photographer begins with setting a solid foundation in the photography market. You set the foundation by mastering the following:
- Camera settings: Aperture, shutter speed, and ISO.
- Lighting setups: Natural and artificial lighting.
- Composition techniques: Leading lines, rule of thirds, symmetry, asymmetry, and negative space.
- Post-processing: Sharpening, exposure, white balancing, cropping, straightening, noise reduction, and color correction.
You can enroll in a photography course or workshop or take online tutorials to learn and apply the above.
After uncovering the basics, practice every chance you get, implementing everything you learn. If your chosen niche is product photography, practice taking pictures of different items in different locations with different lighting and compositions.
The more you shoot, the better you grasp the essence of photography.
- Developing Your Unique Style
After mastering gear and photography skills, it’s time to explore and develop your unique style.
What sets you apart from other photographers? And what drives your passion?
Finding your voice in the freelance photography business gives your art value. It will help you attract freelance photographer jobs that resonate with your artistic aesthetic. So, how do you land in a style?
You can experiment with the different photography styles and see what tickles your fancy. The options available are portrait, landscape, street, macro, black and white, architectural, product, and food photography.
Pick one, practice it under different lighting and composition settings, and see what resonates best. Refine your editing skills using the best tools. Also, stay updated with the current photography trends to match your chosen style.
Remember, consistency is vital. Strive to deliver high-quality images to help you build your freelance photography portfolio and a solid client base.
- Setting Competitive Rates and Contracts
Before making a portfolio, it’s best to set rates and draft contracts beforehand (so that you can include them there).
Start by finding out the current prices for freelance photography in the area and your field. Consider your experience, the overhead costs, and the value you offer.
Next, arrange your service bundles according to your clients' various wants and budgetary capacities. This gives the client the power to select what suits them best.
Contracts are an additional safety that you should implement to protect your freelancing photography business. Consider consulting a lawyer to help outline project details, timelines, fees, cancellation policies, and copyright ownership within the contract.
Finally, be open when dealing with different clients. Sometimes, clients negotiate a discount on your rates. Consider them if you are starting to gain experience, but ensure you still meet your goals. You are free to do as you choose if you are an expert in your field.
- Developing Your Freelance Photography Portfolio
As a self-employed photographer, your work portfolio serves as your CV.
It is the first touchpoint clients interact with, so it must display your best work.
Here are a few steps to help you structure your photography portfolio:
- Select an audience: This helps you focus your services on a certain group of customers.
- Select the best pieces: Only use a few shots that speak volumes about your technical prowess. Prioritize quality over quantity.
- Choose a portfolio type: You can choose between a physical or a digital portfolio—the latter shines in this age. You can use specialized websites to display your digital portfolio. Wix, Squarespace, or Zenfolio are some website builders you can use.
- Marketing Yourself as a Freelance Photographer
The freelance photography portfolio you built needs to be displayed, right?
Some principles of photography marketing will guide you here. These are:
- Branding: Create logos using consistent colors and fonts across all platforms you use for your photography business.
- Content marketing: Consistently post content on all your client touchpoints. Use social media, blogs, and websites. Ensure you offer content beyond photos; share content on tips, hacks, behind-the-scenes, and a glimpse of your creative process.
- Networking: Connect with potential clients and industry experts through various mediums. Attend events and exhibitions, join freelance photographer communities, and collaborate with other freelancers.
- Optimizing: Make sure the visual appeal and SEO of your social media profiles and website are both strong points. The website should have an about me page, a contact page, and a photo blog section. Ensure it’s easy to navigate, both on a PC and mobile.
- Mastering the Art of Client Communication
Marketing your freelance photography business gets you the client. Mastering client communication keeps them coming and inviting others.
Here is how you do that:
- Actively listen: When dealing with clients, consider their vision and the project expectations. Take notes if you must. Ask clarifying questions and ensure your visions align before commencing the project.
- Establish definite routes for communication: Maintain a line of communication open at all times. Keep the client updated on the progress, disclosing any hurdles or delays you face.
- Exceed expectations: Ensure your freelance photography services are exceptional with every interaction. Deliver high-quality images on time. This will help you garner positive client testimonials you can use on your portfolio, social media, or websites.
Once you follow the above steps, you can be assured of return business and impeccable business rapport.
- Building a Sustainable Business
Imagine a business that survives the test of time and where you get to inspire and teach young aspiring creatives. This is achievable if you build a sustainable freelance photography business.
If you would like this to be your story, consider adhering to the following:
- Track your finances: Being a loner in a lucrative business can be tempting, so don’t splurge. Instead, keep meticulous records of all your income and expenses to grasp your profitability fully. Employ accounting software or engage a financier or accountant to expedite the process. Don’t forget to save for taxes, too.
- Prioritize continuous learning: A sustainable freelance photography business relies on evolution. Stay ahead by taking online classes, learning new techniques, and attending workshops. Explore new freelancing trends in photography marketing, client retention, and more.
- Diversify your income channels: Beyond taking photos, explore selling online prints or digital downloads of your works. Offer freelancing photography training for a fee, or license your images to stock photo agencies.
- Building Resilience and Adaptability
Becoming a freelance photographer is not for the weak. You will experience hectic times as well as slow periods. You will have sleepless nights with lingering deadlines and clients in your ear demanding more than what they paid for.
To succeed in the freelance photography business, you must first build resilience. You will also have to become highly adaptable to the changing times. Here are some pointers to assist you:
- View challenges as opportunities to grow and improve.
- Learn from your mistakes.
- Never stop learning.
- Delegate work.
Become the Best Freelance Photographer Ever!
Becoming a freelance photography success is an attainable, lucrative, and adventure-filled exploration. Prioritize learning the basics and reinforce them with continuous learning.
Never shy away from experimenting, because it gives you an edge. With dedication, perseverance, and these ten steps as your guide, you’ll be well on your way to capturing stunning images and a thriving freelance photography career.
