Hey freelancer ever wonder if you’re charging too little… or leaving money on the table?
Rates in your world are all over the place. One marketer is sipping lattes at $70/hour, another’s grinding for $10.
You got tired of the guesswork. So I dug through the numbers, platforms, and trends for 2025.
If you're ready, let's go!
Digital marketers rate on freelance platforms
Our first two stops are Upwork and Fiverr, two of the biggest names in the freelance platform world.
Let's get straight to the real numbers.
1. Freelance digital marketer rates on Upwork
Upwork is a popular freelance site, and its rates give a good idea of what digital marketers earn.
According to Upwork, the digital marketing freelance hourly rate usually falls between $15 and $45. Frankly, this is a good range for beginners but not for experts.
But don’t be shocked. This is just how platforms like Upwork, Freelancer.com, and Fiverr work. Quick gigs often mean lower prices.
What I'm saying is that real-life prices may be better.
So here’s the takeaway:
- If you're new, don't accept less than $15 per hour.
- If you're an expert, don't accept less than $45 per hour.
2. Freelance digital marketer rates on Fiverr
Now I want to talk about project-based pricing. I can't do that without mentioning Fiverr.
The environment here is like a roller coaster. There are people working for €5 and others for €1,000. But I still believe that every service has a buyer.
I didn't stop there. I analyzed the gigs on Fiverr in detail. While doing so, I used the "new seller" and "top rated" filter options.
In my analysis, I examined the rates in the "social media marketing" category. Let's first look at the rates for beginners. Then we will compare them with the rates for experts.
Several services offered by new marketers and the rates they charge:
1. Facebook & Instagram advertising management
This category is one of the areas with the most listings.
- Starting prices: €5-€36 (e.g., simple ad setup or short-term optimization)
- Average price: €90-€450
- Premium / high budget management: €721 - €1,171
- Featured services: Meta Ads setup, conversion tracking (Facebook Pixel), advertising management for e-commerce stores, high-budget campaign optimization.
📌 Low-priced listings typically include one-time setup or short-term optimization. Higher prices include packages that include advertising budget management, strategy development, and ongoing campaign monitoring.
2. LinkedIn B2B marketing & lead generation
This category has the highest price range.
- Starting prices: €1,621 - €1,711
- Featured services: Targeted LinkedIn outreach campaigns, customized B2B strategy management.
📌 High prices can be explained by the fact that the target customer segment is the business world and that it provides high-potential connections. Even new sellers can charge premium prices if they have B2B expertise.
General price trends
- Lowest entry price: €5 (mostly TikTok or one-time Facebook page optimization)
- Highest price: €1,711 (LinkedIn B2B campaign management)
- Average service price: between €90 and €300
📌 Strategy for new sellers: Attract customers with low prices and collect reviews, or position yourself in a niche market with high-margin services and premium prices.
Analysis and commentary
Experienced marketers charge 2-5 times more for the same service. This is because of their experience, reliability, strategy development, and greater technical skills.
New marketers → low prices, fast delivery, focused on building a customer portfolio.
Expert marketers → high price, strategic services, trust, and proven success-oriented.
As a result, if you start on Fiverr, the fees you will receive will be similar to these.
Freelance digital marketing rates by experience
Are you a new marketer or do you have experience?
Your industry experience determines how much you will be paid. As I mentioned earlier, if you have sufficient experience, the client will be willing to pay.
Freelance digital marketing hourly rate:
- Entry level (0-2 years): $15-25 per hour
- Intermediate (3-5 years): $25-$40 per hour
- Expert (5+ years): $50+ per hour
These are global digital marketing freelance rates. Your actual income may differ based on location and demand.
You may be able to command higher rates if you have:
- A strong personal brand
- More than five years of experience
- A base in a high-income country (e.g., the U.S. or Switzerland)
Stop guessing. Find out your real rate!
I can't go without mentioning Ruul's freelance hourly rate calculator.
Click here, enter your currency and living expenses, and instantly find out how much you should charge your clients per hour.
Average freelance digital marketer rates in the United Kingdom, the United States, and India
A digital marketer's hourly rate depends on both the cost of living in their country and the economy of the target market. The country where your target audience is located directly affects your earnings.
In this section, I will examine the situation in three countries.
Let's start with the United Kingdom. In the UK, the average freelance digital marketing hourly rate UK is about £44/hour.
According to data I obtained from ZipRecruiter, the average hourly rate for freelance digital marketing in the US is $25.
The lowest rates come from India. Typically, digital marketing freelance rates in India range between ₹500-2,000/hour (approximately $6-25).
I couldn't find clear average hourly rate data for digital marketers in India. However, general annual income data helps us better understand this table.
One source says that digital marketers in India earn between ₹1.8 lakh and ₹8 lakhs annually. This is a very wide range. When converted to an hourly rate, it is equivalent to $1-5 per hour.
So why are the differences this huge?
Rates are actually entirely dependent on the economy of the place you live.
Prices are low in countries such as India because the cost of living is low. But life is expensive in the US or the UK. Naturally, freelancers demand higher hourly rates.
Demand is also a determining factor.
Companies in the US and the UK are allocating significant budgets to digital marketing. That's why experts can command high rates.
In India, however, budgets are limited and competition is fierce, so prices are being driven down.
Of course, don't forget the experience factor.
With a niche and in-demand expertise, you can always earn higher salaries worldwide. But the same experience that earns you $20 in India can fetch several hundred dollars in the US.
So, the bottom line is: The same skill is valued completely differently in different countries. This makes the freelance market unequal but equally interesting.
But I want to get to the main point:
How can you benefit from price changes as a freelancer or client?
Instead of lamenting your local rates, listen up. I’ll show how you can boost your income with a smart strategy.
Converting geographic price variations into strategy for freelancers
Working in your own country feels safe. Your own language, your own currency, your country's tax rules... everything is familiar.
Yes, it's comfortable. But it can lead to earning less money.
Let me show you a better way.
If you live in a country with low living costs, why not target other markets?
For example, if you work in India, expanding into the global market is a great idea. This way, you can earn more money and enjoy a more prosperous life in India.
One source says that Indian freelancers earn $15-50 in the global market. This rate is much higher than the local average of ₹500-2,000 per hour.
I know what you’re thinking. Going global sounds exciting, but it has its challenges.
🌍 With Ruul, when you work globally, you don’t need to worry about VAT, invoicing, or legal compliance. We handle it for you so you can focus on growing your income.
Converting geographic price variations into strategy for customers
Rate differences mean opportunities to save on international labor costs.
Are you a US company?
Then you can hire an Indian freelancer and save up to 50% on your budget. This strategy can be particularly useful for new and medium-sized companies.
But keep this in mind: freelancers allocate fewer resources and less time to low-budget projects. So, as a client, you will need to pay close attention to quality and performance management.
Which experts deserve higher rates?
Among all freelancers, certain skills can charge premium prices.
For example, an SEO-focused digital marketing consultant freelance rate is often higher than that of a generalist. In the US and UK, SEO consultants can charge $50-200/hour, while in India, the average is ₹700-3,500/hour.
1. SEO consultants
SEO consultants are at the top of the list. Based on my research, I can say that they earn the most money. According to one source, SEO professionals in the US and UK can charge high hourly rates of 50-200 USD.
In India, SEO consultants can earn ₹700-3,500/hour, which is an average of 8-42 US dollars. But even this seemingly low average is a very good rate compared to the overall average in India.
2. Content marketers
Content such as blogs, posts, and reels are commonly priced on a project-based/package basis. Therefore, hourly rates may not be clear.
Small and medium-sized businesses in the US and UK pay between $1,000 and $10,000 per month for content.
The amount paid varies depending on the type and quantity of content. For example, "4 post + 4 reels = $500 per month”.
This is also called a "retainer model."
Overcome international barriers with Ruul!
VAT, currency, invoicing... there are many issues. I understand you.
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Because Ruul is a full-service MoR.
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Start taking advantage of global freelance opportunities!
FAQs
1. What to charge as a freelance digital marketer?
If you’re new, don’t go below $15 per hour. If you’re an expert with proven results, $50+ per hour is a fair starting point. Your rate should reflect your experience, niche, and the market you target.
2. How much do freelance digital marketers make?
On platforms like Upwork, most freelancers earn between $15-$45 per hour. However, experts working directly with clients often charge $50-$200 per hour, especially in high-demand areas like SEO and content marketing.
3. How much do freelance marketers charge?
It varies widely. Entry-level freelancers typically charge $15-25/hour, while intermediates ask $25-40, and experts $50+. On Fiverr, project-based prices range from as little as €5 to over €1,500 depending on service scope and experience.
4. What is a good hourly rate for digital marketing?
A good benchmark is $25-40/hour for mid-level marketers. Beginners should aim for at least $15/hour, and seasoned specialists can confidently charge $50-100+, depending on their niche and client base.
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