How Ruul Evolved for Independents

Discover how Ruul evolved to empower independents—freelancers, solopreneurs, and businesses—by offering smarter payment, growth, and collaboration solutions.

RUUL FOR INDEPENDENCE
You chose independence.We make sure you keep it. Sell your time, your talent, whatever you create or build always on your terms.
Key Points

Since 2016, we’ve been the Independent’s pay button.

Back in the early days, we made invoicing and getting paid easier. But the indie world exploded. We leveled up with you.

Now, Ruul is here to support you with

  • showcasing your work with Ruul Space,
  • building a steady income with Subscriptions,
  • going global, easier than ever.

We are now something that feels like home for independent souls like you.

We launched Ruul Space 

👥 Over 2,300 new Spaces were created in our very first week.

Product and service sales on your Space

We rolled out digital product/service sales. Now you can offer clear, fixed-scope services and digital products to your clients with one link. 

So far, you've listed over 7,800 offerings, and 72% of you made your first sale in week one. 👏🏻

+ easy subscription to services

Subscriptions were a must-have. You’d been waiting to offer your services monthly or share exclusive content with your followers. We paired this model with subscription management and auto-invoicing. 

And boom, comfort mode unlocked.

Flat commission: Plan better. Keep more.

Before, commission rates varied depending on country and currency. That was confusing. To help you plan better and earn more, we fixed the commission at 5%. Now, most of what you earn actually stays in your pocket.

Built for independents

One panel. Zero juggling. Maximum independence.

Ruul is now tapping into every corner of the creator economy. 

Here,

  • Showcase your craft, 
  • grow your income, and 
  • keep the admin quiet.

Welcome home.

Ruul is your place to build, sell, and get paid on your terms. 💜

With love,

Ruul Team

ABOUT THE AUTHOR
Mert Bulut
Mert Bulut is an innate entrepreneur, who after completing his education in Management Engineering (BSc) and Programming (MSc), co-founded Ruul at the age of 27. His achievements in entrepreneurship were recognized by Fortune magazine, which named him as one of their 40 under 40 in 2022.
More
MORE THAN
120,000
Independents
Over 120,000 independents trust Ruul to sell their services, digital products, and securely manage their payments.
FROM
190
Countries
Truly global coverage: trusted across 190 countries with seamless payouts available in 140 currencies.
PROCESSED
$200m+
of Transactions
Over $200M successfully processed, backed by an 8-year legacy of secure, reliable transactions trusted by independents worldwide.
FREQUENTLY ASKED QUESTIONS
Everything you need to know.

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Freelancer designer profile on Ruul.Space showcasing Miles Becker’s services and creative poster designs.
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