What to Sell as a Digital Product

Everyone’s chasing passive income, and digital products are a smart way to earn extra cash in 2025.

No matter what you do for a living, you can turn your skills or knowledge into something digital. And let’s be frank, nothing beats that “cha-ching! 💸” notification while you’re literally asleep.

This post walks you through 15 digital product ideas that are perfect to sell in 2025.

Let’s dive right in!

The 15 best digital product ideas you can sell in 2025

These digital products come from 2025’s best-sellers. Tweak each to fit your style and niche, if relevant.

Here’s what you can sell as digital products:

1. Ebooks – From dusty pages to phone screens

There’s still something peaceful about flipping real book pages. But let’s face it, ebooks are an inevitable part of the digital shift. No shipping, no “I forgot it at home” panic, and you can access them anytime, anywhere, for unlimited use.

The ebook market hit $14.6B in 2024, and it’s expected to grow by 2% in 2025. This consistent growth trend presents a promising opportunity for digital product sellers.

It has been on the rise for seven years, but the growth rate has accelerated recently. 

Long story short: ebooks are a solid starting point for digital products.

But… what should you write about?

To avoid flooding the market with subpar products, everyone should stick to their own niche. As a freelancer, you’ve got tons to share, right?

• Copywriters? Share your top writing strategies.
• Graphic designers? Spill the best Adobe hacks.
• Developers? Make a “getting started with coding” guide.
• Photographers? Share your top shooting techniques.
• Musicians? Teach your best mixing & mastering tips.

If writing isn’t your strong suit, consider hiring an editor. The ideal ebook runs 50–150 pages, but don’t just hit a page count. Make it valuable, or readers might grumble, “Did I really pay for this?”

Heads-up: AI has shaken up the ebook world. Markets like Amazon KDP are flooded with low-quality content. Make your book original and promote it to your followers on platforms like LinkedIn, Instagram, and TikTok.

• Average Ebook Price → $5 – $30 (depending on the niche; technical guides or niche insider knowledge can go up to $40–$70)

Best places to sell:

• Ruul Space
• Amazon KDP
• Kobo

Why Ruul should be your go-to:

Check it out.

Selling an ebook on Ruul Space is simple, low-cost, and hassle-free. Just set up your Ruul Space, upload your product, and start selling worldwide.

2. Online Courses – More profitable than hourly classes

Teaching thousands at once?

Online courses have become one of the most profitable digital products for freelancers and digital creators, ranking second only to ebooks.

If people can’t afford your hourly rate, you can offer them an irresistible deal. 

For example, you could charge $100/hour for a tailored live session. Or, record a generic session and sell it to thousands for $45 each. 

And yes, you can still offer private hourly lessons as well.

But creating course content isn’t exactly a walk in the park:

• Pick your topic
• Outline your modules
• Write your script
• Record your screen if needed
• Find the ideal filming space
• Edit your videos
• Choose your platform and pricing

The process can feel overwhelming at first.

But once it’s done, you don’t have to look back.

Update a few times a year, add new videos, and send your students a “Updated for 2025!” notification to keep them in the loop.

• Average Online Course Price → $50 – $300 (short courses around $30, while in-depth video series can go $500+)

Best platforms to sell:

• Ruul Space
• Teachable
• Udemy
• Thinkific

3. Fixed Price Service Packages – For anyone with free talent

Anyone with a skill (especially freelancers and content creators) can make buying super easy with one-time service packages.

Here’s what you need:

• One or two high-quality samples of your service
• A catchy title that grabs attention
• A well-formatted description explaining your service
• All the details about what’s included in the package
• Revisions, rights, and what’s not included
• And finally… a fixed price

Fixed price service packages cut down on back-and-forth between you and the client and basically turn your skill into a digital product. You can do this for almost any skill.

• Average Service Package Price → Varies a lot by industry. As a ballpark, $50 – $1000 (e.g, logo design: $200–$250, web page design: $500–$1000). But going way higher is absolutely possible. 

Best places to sell:

• Ruul’s Space
• Fiverr Gigs
• Upwork’s Project Catalog

Why Ruul should be your go-to:

Check it out.

Ruul is hands-down the best platform to make a service “buyable.”

Because it’s not just for selling, it also provides a billing & payment button. So with Ruul, you’re getting more than just a listing.

And the best part? It doesn’t take 20% like the others. Ruul charges just 5% per invoice (no monthly subscriptions), and you keep most of your earnings.

Plus, it doesn’t matter where your clients are. With support for 190 countries and over 140 currencies (crypto included ₿), you can sell and get paid from literally anywhere.

Honestly, it’s as easy as ordering food.

4. Subscription-Based Services – For steady, reliable income

Everyone loves loyal, repeat clients. Subscription-based freelance services are perfect for this. If you’ve got a skill and a regular client, turning your service into a subscription is a smart move.

Does a client buy routine services every month? 5 blogs, a few video edits, or social media management?

That’s where a subscription comes in.

Both freelancers and clients love these clear-cut subscription services. The scope is clear, the price is fixed, and there are no surprises.

Here’s what you could offer:

• Blog package: 5 blogs/month, 1 revision per post → $1500/mo
• Social media package: 3 posts/week, 12 posts/month → $1100/mo
• Video editing package: 4 videos/month, 2 revisions per video → $1800/mo
• Email marketing package: 2 newsletters/month + content + send → $700/mo
• Graphic design package: 10 social media visuals + 2 banners/month → $1200/mo

This way, neither you nor your client has to guess what’s coming next. It’s like setting up an automation, letting you focus on improving your work instead of arguing over details.

Why Ruul Space should be your go-to:

Check it out.

With Ruul Space, you can turn any recurring service or membership into a subscription.

Want to offer license keys? Yep, you can do that too.

The best part:

• Ruul acts as a MoR (Merchant of Record), which means it handles all the payment processes for you (yep, even the legal stuff like VAT compliance).

No more chasing down clients or stressing about invoices. Ruul makes sure the money lands straight in your pocket.

6. Printable Digital Products – From tee prints to invite cards

Who designs the prints on your t-shirts or coffee mugs?

Many manufacturers purchase designs from digital marketplaces like Etsy and Gumroad to keep costs low.

But these products aren’t just for business purposes. You can also create fun and useful things.

Here are some ideas:

• Planners and calendars customized by theme or year
• Ready-made templates for shopping lists and budgeting
• Editable wedding, birthday, and party invitations
• Goal-setting, habit-tracking, and motivation cards
• Coloring pages for kids and adults

You don’t have to be a pro designer either. Many sellers use popular AI tools for creation, Canva for simplicity, or basic Adobe apps to create their products.

• Average Printable Digital Product Price → $3 – $15 (Etsy average; niche bundles can go $20–$40)

Best places to sell:

• Ruul Space
• Etsy
• Gumroad
• Creative Market

7. Digital AI Art – Canvas & brushes aren’t the only tools anymore

Tons of AI artists are already sharing their work on Instagram and X, and trust me, they’re making some seriously eye-catching stuff.

Some creative ideas I’ve spotted:

• Digital portraits: Realistic faces with a touch of fantasy, made with Midjourney.
• Abstract paintings: Crazy color and geometric combos, crafted with DALL·E.
• Nature scenes: Surreal forests and mountains generated by AI.
• Pop culture twists: Movie and game characters reimagined in new art styles.

Basically, the sky’s the limit here; your imagination’s the only boundary.

And if you’re thinking, “Who’d buy my AI art?”.

People are snapping up prints for wall art and merch because they crave originality over clichéd designs. 

• Average Digital AI Art Price → $10 – $100 (individual poster files around $15, commercial license artwork $80–$150)

Best platforms to sell:

• Ruul Space
• Etsy
• Artstation
• Gumroad

8. Digital Membership – For your loyal followers

Turning your fans and followers into paying subscribers?

Yep, that’s a digital product idea too.

If you’ve got a solid following on Instagram, X, or TikTok, you’re in luck. Make your profile intriguing and informative, and people will be happy to pay for access to your exclusive content.

Say you create content about history, science, your profession, or a hobby.

You can offer premium content and say,

“Support me and get access to exclusive stuff. Become a member!”

Perks you can give your subscribers:

• Exclusive content: Videos, articles, or guides only they can see.
• Early access: Get first dibs on new content, products, or events.
• Discounts & perks: Special prices on digital products or services.
• Community access: Private chats, forums, or live events.
• Personal interaction: Q&As, 1:1 messaging, or mentorship opportunities.
• Bonus content: Extra e-books, templates, or resource lists.
  

It’s one of the least “passive” digital products because you need to keep your community active and constantly growing. You need to deliver on what you promised (fun, knowledge, hacks, or whatever it is) and respond to their special requests to keep them happy.

• Average Digital Membership Price → $5 – $25/month (Patreon & exclusive social content; some creators offer $50–$100 VIP memberships)

Best places to sell:

• Instagram
• X (Twitter)
• YouTube
• Patreon.

9. Mockups – A clever play for time and cost

Mockups have blown up in the digital product world over the past few years. And here’s why: product photography is super competitive now. 

Mockup ideas you could create:

• T-shirt, mug, poster, or book cover mockups
• Website or mobile app screen mockups
• Packaging design mockups

The real money comes from knowing how to utilize AI image generators effectively and possessing some basic Photoshop skills.

Pick a niche for yourself. Say, “wall art”

Heads up: the generic stuff is everywhere, so you’ll need to get creative. My top tip? Turn AI-generated images into mockups using Adobe Photoshop.

• Average Mockup Price → $5 – $30 (for single PSD files; bigger sets can go $50–$150)

Best places to sell:

• Ruul Space
• Etsy
• Dribbble

10. Templates – Give people their time back

Templates are all about saving people time, and that’s a need everyone has.

A small business owner wants to whip up a post? They grab your Canva template. Does a professional need a resume? Boom. They use your ready-made template and get a unique CV without breaking a sweat.

Some template ideas:

• Presentation templates (PowerPoint, Google Slides)
• Social media post templates (Canva, Photoshop)
• CV/resume templates
• Email/newsletter templates

Marketers, employees, freelancers. Anyone short on time will snap these up.

• Average Template Price → CVs / social media posts $10–$20; premium pitch decks / UI templates $30–$80

Best places to sell:

• Ruul Space
• Notion
• Etsy
• Creative Market

11. Fonts – Make words look awesome

Fonts are the most profitable digital product on this list. New businesses are tired of the same old fonts. Your fonts could be their lifesaver.

Classic font styles you could create:

• Serif, sans-serif, script, display, handwritten

But my research shows these niches are hot right now:

• Quirky Sans Serifs
• Handwritten Scripts
• Old-School Vintage
• Fantastic Font Pairs

You can sell fonts for general use at a lower price. But if you license them for big businesses to use on websites and apps? That’s where the big money is.

• Average Font Price → $15 – $60 (for personal use), $200 – $1000+ (for commercial/corporate licenses)

Best places to sell:

• Ruul Space
• MyFonts
• Creative Market

12. UI Kits – Speed up design projects

If you’re a full-time or freelance UI designer, selling kits is a solid way to earn passive income.

Freelancers, entrepreneurs, and frontend devs love grabbing UI kits to speed up their projects.

Select a theme and continually develop new products for various industries. It’s a smart way to stand out from the competition.

Some product ideas:

• Buttons, menus, icons, forms
• Color palettes & typography styles
• Card designs, lists, modals

Pro tip: Instead of selling items one by one, bundle them into a big package. Customers love getting a complete set at a discount.

• Average UI Kit Price → $20 – $80 (for small sets), $100 – $300 (for full-featured professional kits)

Best places to sell:

• Ruul Space
• Envato Elements
• Creative Market

13. Stock Photo & Video Clips – Content made easy

Now, you don’t need the best camera or perfect lighting. With AI, you can create any visual you imagine. And why not sell those as stock photos? (As long as you know the usage rights for AI images.)

Don’t think “if I can do it, everyone can.” Writing good prompts is a skill, and people pay for both time saved and high-quality, original visuals fast.

However, if you enjoy taking pictures and creating stock images and videos traditionally, that approach still works well.

People can use them in blogs, social media, product mockups, YouTube thumbnails, even news content.

• Average Stock Photo & Video Clip Price → Single photo: $1 – $15 | Single video clip: $10 – $50 (3–30 seconds)

Best places to sell:

• Shutterstock
• Adobe Stock
• Ruul Space

14. Plugins & Extensions – Solve a user's problem

Plugins and extensions make people’s apps and websites significantly easier to use. Spot a missing feature in an app? Chances are, others notice it too, and they’ll pay for a solution.

Popular examples include WordPress, Figma, and Notion plugins, as well as Chrome browser extensions. Since these digital products simplify users’ lives, they can be in high demand and create a steady income stream.

• Average Plugin & Extension Prices → Simple plugins / small tools: $10 – $50, Mid-level / custom functionality: $50 – $150, Advanced / enterprise-licensed plugins: $200 – $500+

Best places to sell:

• CodeCanyon
• Ruul Space
• Gumroad
• Chrome Web Store

15. AI Prompts - Package the magical prompts

Some AI prompts are ridiculously effective, and people sell their “top 10 prompts that actually work” all the time. For example, imagine a prompt that spits out killer marketing hooks for your niche. If you’re a marketer, you’d buy it without a second thought.

The same, in other industries. Professionals and even casual users who want to stay ahead in the AI era and complete tasks more efficiently and effectively are more than willing to pay for pre-made prompts.

• Average AI Prompt Price → For example, a MidJourney prompt sells for around $3.99, while a ChatGPT prompt goes for $4.99 (according to PromptBase)

Best places to sell:

• PromptBase
• Ruul Space
• Gumroad

Sell your digital products easily with Ruul Space! 

Ruul is an open door for freelancers, digital creators, and anyone looking to earn on their skills. You can sell your digital products at a fixed price or as a subscription, creating new revenue streams for yourself.

What sets Ruul apart?

It’s a MoR (Merchant of Record), handling all the boring stuff for you: invoicing, VAT, payment tracking… basically acting as the legal seller on your behalf and managing payments way more professionally than you could alone.

And of course, there’s the unbeatable 5% commission - most of your earnings stay with you (many other platforms charge up to 20%).

To make ordering your products as easy as ordering food and getting paid like Netflix.

Sign up on Ruul today for free!

Frequently Asked Questions

1. What is the best-selling digital product?

Ebooks, online courses, and AI-generated art top the charts in 2025. They sell well due to low cost, global reach, and passive income potential.

2. What products can be sold digitally?

Ebooks, online courses, templates, fonts, UI kits, stock photos/videos, plugins, printables, AI prompts, and subscription-based services are all profitable digital products.

3. Are selling digital products profitable?

Yes. Digital products offer low overhead, global reach, and recurring income opportunities, making them highly profitable for freelancers and creators.

4. What is the easiest product to sell online?

Printables, templates, and AI prompts are easiest. They require minimal setup, low cost, and you can sell them on platforms like Etsy, Gumroad, or Creative Market.