We all want to earn side income. Whether as full-time employees or independents like freelancers, digital creators, or digital nomads. The most accessible way is digital products. We agree, right? We want to hear that “Cha-Ching” sound while sleeping.
If you are undecided and don’t know where to start selling digital items online, gather ‘round. I found digital products for you that will still remain popular in 2026 and beyond. We are ending the “What to sell as a digital product?” topic in this article.
Let’s go!
The best digital product ideas you can sell in 2026
Here is what you can sell as digital products. No matter what your profession is, you can choose one for yourself and turn it into a side income!
1. Ebooks
From dusty pages to phone screens
E-books are an innovative way to turn your knowledge into money without video and audio. They have been around since the 2000s, but they are now everywhere due to rapid digitalization. And they allow you to write books without big publishing houses.
Additionally, you create it once, and it can be sold thousands of times over the years. In general, you don’t need to update unless there is a significant change. However, sending annual notifications such as "Updated for 2026" increases satisfaction.
Also, e-books are generally not literary works (that's rare). They generate the highest profits when sold as educational products. Therefore, I want you to consider what you know best. What is that thing that aligns with your skills, that people identify with you?
If you are a marketer, I would like to take your marketing training. Your plant care may not interest me or most people. If I trust that you are a very good developer, as a software student, my desire to buy from you would increase.
Do it like this:
- Are you a copywriter? Share your best writing tricks.
- Are you a graphic designer? Share Adobe shortcuts.
- Are you a developer? Write a "Coding 101" guide.
- Photographers? Share your shooting techniques.
- Musicians? Teach your mixing and mastering tricks.
How and where can you offer e-books?
Average e-book prices typically range from $5 to $30. But you’ll see some hitting $100+. The price is gonna change based on the value, length, and quality. If you've got a technical e-book with information that’s hard to find, definitely don’t sell it cheaply!
For marketplace sales, Amazon KDP remains a good option. But, if you’re like "I already have a following, I want to present my product well and have everything (invoices, VAT) handled for me," then Ruul Space will do way more than you expect.
Why Ruul should be your go-to:
Check it out.
Selling an ebook on Ruul Space is simple and hassle-free. Just set up your Ruul Space, upload your product, and start selling digital goods worldwide.
2. Online Courses
More profitable than hourly classes
Online courses are profitable digital products to sell. You can record your content as a video, support each one with special notes, or even prepare quizzes to support student progress.
Plus, there are dozens of options where you can blend online courses with different income methods. If you want,
- provide additional video coaching to course buyers (either in groups or one-on-one), or
- sell them e-books and textbooks.
IMO, the best part of online courses is that they can be sold thousands or even millions of times.
How and where can you offer online courses?
Your course price needs to match your industry. Rates generally range from $50 to $300, but for very technical topics, they can exceed $500. When determining this, you can consider your target audience, such as gentler pricing for young students.
The best places to sell are Udemy, Teachable, and Thinkific, but high commissions are a drawback. That’s why, if you aren't looking for a marketplace but plan to sell your education as a packaged file, Ruul’s 5% commission is a good fit.
How to start selling digital products is mostly about finding the best platform in terms of
- commission rates,
- if you can build a personal brand on the platform,
- and if it provides you with the features you need to deliver your course efficiently.
3. Fixed Price Service Packages
For anyone with free talent
Fixed-price service packages are a great example of a digital product for independent workers. You don’t need to look for it elsewhere. Most freelancers work on a long-term project basis, but at a certain point, they discover digital products.
This means selling an app icon kit if you are a graphic designer, or selling ready-to-use templates if you are a writer.
Take a look at Miles Becker, whom we created as a sample profile listing his services on Ruul Space:
When a customer clicks on Miles Becker’s profile, they will see all service content (price, scope) and be able to purchase with a single click. This will reduce friction and enable Miles Becker to achieve quick wins without constantly promoting the service.
Now, consider how you can package your service. For example, if you are a designer, separate services like logo design, banner design, poster design, and a professional brand kit. This way, you will have packaged different services and made them more accessible.
How and where can you offer service packages?
I’d be lying if I told you an average service package price. Because there are so many variables, from the type of service to your skill. But if you want, you can get an idea by reading our articles on freelance rates:
→ Freelance Writer Rates | Freelance Designer Rates | Freelance Developer Rates
As a quick reference, our freelance hourly rate calculator can also give you an idea.
So let’s talk about where to sell digital products. The most popular places to sell are Fiverr Gigs, Upwork Project Catalog, and Ruul Space. Which one you choose is up to you. For fast, low-cost work, Fiverr; for long-term personal brand building and payment ease (invoicing, compliance, withdrawals), definitely Ruul.
Why Ruul should be your go-to:
Check it out.
Ruul is the best platform for making a service “buyable.”
Because it’s not just for selling, it also provides a billing & payment button. So with Ruul, you’re getting more than just a listing.
And the best part? It doesn’t take 20% like the others. Ruul charges 5% per invoice (no monthly subscriptions), and you keep most of your earnings.
Plus, it doesn’t matter where your clients are. With support for 190 countries and over 140 currencies (crypto included ₿), you can sell and get paid from literally anywhere.
Honestly, it’s as easy as ordering food. 🍕🤞🏻
4. Subscription-Based Services
For steady, reliable income
For freelancers, the place where digital products meet sustainable income is definitely subscription-based services. This is a result of loyalty and helps ensure it is maintained. Instead of recalculating every month with the client you write 5 blogs for, you just close the topic.
Like this:
- Blog package – 5 blogs for the website, including upload | $1500/mo
- Social media package – 3 posts a week, DM management | $1100/mo
- Video editing package – 4 videos a month, 2 revisions | $1800/mo
This way, neither you nor your client has to guess what happens next. Payments post to the account on the same day every month. You get paid like Netflix. Late payments are now off the table. This is like setting up automation.
How and where can you offer subscription-based services?
Try Ruul for offering subscription-based freelance services.
Because you need to migrate your client to a new system, Ruul is the best choice for a seamless transition. Your client subscribes via the link without even signing up for the site.
Why Ruul Space should be your go-to:
Check it out.
With Ruul Space, you can turn any recurring service or membership into a subscription.
Want to offer license keys? Yep, you can do that too. 🔑
The best part:
Ruul acts as a MoR (Merchant of Record), which means it handles all payment processing for you (including legal compliance, such as VAT).
5. Printable Digital Products
From tee prints to invite cards
Printable digital products cover a wide range of items, from t-shirts and mug prints to notebook and vase prints, and from stickers to bag prints. You define your own style, create designs, and then sell them to people to print on their products.
Let me go a bit more into detail about how to make and sell digital products that are printable.
Think of a new t-shirt shop. They select the trendy, popular t-shirt designs you created that fit their brand, buy them, and print them on their merch.
You can make your designs with Midjourney, Gemini Banana, or Sora. However, you need to be careful to be original and stick to a single style.
How and where can you offer printable digital products?
The average price of printable digital prints ranges from $3 to $15. Don’t let the low price fool you. You can sell them thousands of times. For fast sales and a ready-made customer base, I don’t know anything better than Etsy.
But if you say, “I’m a premium designer, I’m going to sell my prints to my own audience,” Ruul could be a great showcase for you. Plus, you won’t be tied to a local market. Alternative markets include Gumroad and Creative Market. If you want, you can also check out our guide on → what you can sell on Gumroad.
6. Digital AI Art
Canvas & brushes aren’t the only tools anymore
AI image generation tools are now the new way to be an artist. I’m not joking, a lot of people doing this professionally have sprung up in the last few years. In fact, back in 2018, a person producing an AI portrait managed to sell their art for $432,500.
But it has become so widespread today that selling at such prices is almost impossible. But never mind, here you need to earn from volume a bit. Many products and an ideal price significantly increase your chances of selling per unit on digital product marketplaces.
To do this,
- choose a style and produce consistent visuals.
- fit what you produced into a frame in apps like Photoshop and
- publish them on marketplaces.
Customers can add them to their frames after purchase and printing.
Midjourney is the best for professionalism. It offers significant opportunities to develop your AI art skills. If you prefer, instead of relying on volume, you can open an Instagram account or showcase your work more premium on TikTok, etc., and grow there.
How and where can you offer digital AI art?
You’ve got two options in front of you. The first is to publish dozens of your designs on platforms such as Etsy and Gumroad. This is a good way to earn from volume. It brings in between $3 to $5 per unit and appeals to fast consumers.
The second is becoming an AI artist for passion, a whole other dimension. Then the price increases to a minimum of $30 per unit. You build a brand on social media platforms such as Instagram. By listing your art on Ruul Space, you can offer a payment button and a premium showcase.
7. Digital Membership
For your loyal followers
You can offer a paid membership to your followers in exchange for a monthly promise. This could be
- membership in a Telegram channel,
- newsletter sign-up,
- early access to a product, or
- mentorship offers such as 1:1 messaging.
It is generally popular on Substack, Gumroad, Instagram, YouTube, and X.
If you are a writer, you can publish your paid articles on Substack.
If you are a designer, you can give premium suggestions in an Instagram group.
If you are a broadcaster, you can shoot special videos for people in exchange for a monthly YouTube membership.
The logic here is to grant access to something. But not to one-time things, to current and living things. You must be active in groups, provide up-to-date content on time, and interact with people. Otherwise, they’ll cancel the membership.
How and where can you offer digital membership?
What you can offer and where you can offer it are very broad. You can use YouTube for video content, Substack for written content, and Twitch for paid streams. Selling memberships on Gumroad is also common, but it depends on what you offer.
8. Mockups
A clever play for time and cost
Mockups are Photoshop files used to make digital prints look like the real deal. Let’s say I’m that AI artist we just mentioned. I produced my art, but I can’t leave it naked. In this case, I grab a realistic frame mockup and add my product to it.
This applies to other products too. People need this to display their products in a quality setting. Especially graphic designers and developers. They look for realistic phone, computer, and business card mockups to showcase their mobile apps and designs.
Mockups work professionally in Photoshop. You prepare the mockup and then export it as a PSD. After your customer buys it, they follow the instructions you gave. In a few steps, they will have added the product to the mockup.
How and where can you offer a digital mockup?
Mockup prices aren't very high; they range from $5 to $ 10 on marketplaces like Etsy. But on Gumroad and Dribbble, some premium items and sets can cost $100 or more.
Since you can also sell licenses on Ruul Space, you can increase prices further. Look, here is a sales view of a mockup on Ruul:
9. Templates
Give people their time back
People love templates that speed up their work and organize their lives. But when they hop into Notion, Excel, or Slides, they are met with blank or super basic templates. Since these aren't enough to solve their specific needs, they hunt for more advanced templates.
At this point, you can discover what people in the industry need and offer custom templates. For example, a content tracking template for a marketer, a Notion template where a writer can categorize their writings, or Excel files that do automatic calculations.
Stay away from simple templates like income-expense tracking. Produce something really specific, the kind of thing where people say, “I was looking for this.” Then sell it on marketplaces or your social media accounts under the name of “productivity, efficiency.”
How and where can you offer templates?
The templates' specificity, the problem they solve, and the level of effort required determine the price. If someone saves hours per day with your template, the cost of that savings can never be a few dollars. Start at $10 for simple ones; $50 for pro templates.
Where you can sell them depends on which tool’s template you are selling. For instance, for Excel and Slide templates, you need a place to list your products, such as Gumroad, Ruul Space, or Dribbble. But you can list Notion templates for sale on its own marketplace without leaving the site.
10. Fonts
Make words look awesome
Designing a font means designing the form, proportions, and readability of characters from A to Z. You set a style and create every single character consistently. Then, you sell the rights to people so they can use them freely in their own content.
My research shows these niches are hot right now:
- Quirky Sans Serifs
- Handwritten Scripts
- Old-School Vintage
- Fantastic Font Pairs
But let’s be real, font design requires way more meticulous work than other design types. You need to know about character consistency, building a font family like “light, bold, italic,” and making sure the fonts work smoothly on every device.
The cool part about selling this as a digital product is building it once and selling it hundreds of times. Instead of designing a font and getting paid once, you get a steady stream of income. Honestly, the competition isn't as crowded as it is for "logos."
How and where can you offer fonts?
The average font price ranges from $15 - $60 for personal use. For commercial and corporate licenses, though, you can price them at $200 - $1000+.
MyFonts is one of the best options for selling directly on a font marketplace. Alternatively, selling fonts on Ruul Space, Creative Market, and Gumroad is also possible.
11. UI Kits
Speed up design projects
As a designer, you can make other designers' lives easier. Selling kits as a full-time or freelance UI designer is a superb digital product choice. You design ready-to-use buttons, menus, icons, and forms to speed up front-end devs’ projects.
How and where can you offer UI kits?
The average UI kit price ranges from $20 - $80 for small sets. You can bump the price up to the $100 - $300 range for full-featured professional and corporate kits.
Envato Elements, Gumroad, and Ruul Space are the best spots to sell UI kits. If you’re looking for a ready-made marketplace, Gumroad is busier. Ruul Space, on the other hand, makes your products feel more premium while offering a pro payment infrastructure.
12. Stock Photo & Video Clips
Content made easy
Blog posts, ads, campaigns, and content always need royalty-free visuals. That’s literally the point of images on Adobe and Shutterstock. People like you and me capture these on our own devices and sell them for cash.
Suppose you’re a photographer who knows what gems are hiding on your hard drive. Instead of letting them rot, dusting them off with some edits and selling them is a solid digital product move. Honestly, it’s the best play for a photographer.
As of this year, there’s no rule saying you absolutely need a camera. Visuals generated by AIs like Midjourney, Gemini Banana, and Dall-E count as stock now. If you master them, you can achieve better results than a professional photographer.
How and where can you offer stock photos/videos?
Shutterstock and Adobe Stock are direct marketplaces, but they’re super cheap (and you can’t set the price). To start making money, you need to upload hundreds of items and make hundreds of sales. Might not even be worth the hassle.
My take? Create specific bundles (like "20 pro office shots," "30 Istanbul city vibes," or "50 vegan food pics.") You have a much better chance of selling these at a higher price on Gumroad, Dribbble, and Ruul Space.
13. Plugins & Extensions
Solve a user's problem
Plugins and extensions make using apps and websites easier. Spotted a missing feature in an app? Chances are, others noticed it too and are totally down to pay for a fix.
Popular examples include WordPress, Figma, and Notion plugins, plus Chrome browser extensions. Since these tools make work easier, demand is high, and they can bring in steady cash.
I was just wondering the other day why we can't quickly export images from Docs. I looked for a plugin, found a few, but they didn't work perfectly. If someone made a better one and marketed it right, it could legit go viral.
If you’ve got an idea like that, think about how you can turn it into a digital product.
How and where can you offer plugins & extensions?
Average prices range from $10-$50 for small tools, $50-$150 for mid-level functionality, and $200-$500+ for advanced/corporate licenses.
On the sales side, define exactly what problem your product solves and which ecosystem it belongs to because not every product sells on every platform.
Browser extensions naturally reach users via the Chrome Web Store, while Figma plugins and UI tools should be sold in Figma’s own ecosystem. For code-based plugins, scripts, and tech products, CodeCanyon is the place to be.
14. AI Prompts
Package the magical prompts
What digital products are in demand? We can’t answer this question without AI prompts. Enough time has passed to start mastering the art of AI prompting.
You might have already noticed that you’ve become more adept at guiding it across various tasks, whether it’s for content creation, brainstorming, or problem-solving. Once you’ve refined these prompts, you can turn them into structured sets.
Think of it as a GPT prompt kit specifically designed for developers, designers, or writers. If they deliver results, they are bound to sell. A freelancer would never hesitate to make a one-time payment for a prompt that significantly cuts down their workload.
How and where can you offer AI prompts?
On average, AI prompts such as those for Midjourney sell for around $3.99, while ChatGPT prompts go for about $4.99 (according to PromptBase). However, curated kits should naturally command a higher price point.
When it comes to selling, the best platforms are PromptBase, Ruul Space, and Gumroad. Marketing these products on LinkedIn and showcasing them on platforms like Ruul Space and Dribbble typically yields the best results for reaching your target audience.
How to start a digital product business
Starting a digital product business is one of the most efficient ways to monetize expertise. Unlike physical goods, digital products, such as e-books, courses, and templates, require no inventory and have near-zero shipping costs.
This efficiency drives gross profit margins as high as 70-90%, compared to the 10-20% often seen in physical e-commerce.
1. Identify a high-value niche
Don't just "sell a course"; solve a specific, painful problem.
Success favors specificity. For example, a "budgeting template for freelancers" often outperforms a generic "finance guide."
Research indicates that the global digital goods market is valued at approximately $124 billion in 2025, driven largely by specialized solutions in e-learning and virtual tools.
2. Validate before you build
Avoid the "if I build it, they will come" trap.
Validate your idea by engaging with communities on Reddit or specialized Facebook groups. Tools like Google Trends can help confirm search volume.
If you can get ten people to commit to a pre-order or join a waitlist, you have a viable product.
3. Launch a Minimum Viable Product (MVP)
Start small. Instead of a 10-hour masterclass, launch a simple PDF checklist or a mini-workshop.
This reduces risk and allows you to iterate based on real feedback.
With 72% of marketing budgets now allocated to digital channels, utilizing organic content on social media is a cost-effective way to drive your initial traffic.
4. Choose the Right Platform
Sell your digital products on platforms like Ruul Space, Gumroad, Shopify, or Etsy. They handle the technical delivery, allowing you to focus purely on creation and marketing.
With Ruul Space, your clients get an invoice which is preferred by many professionals.
Sell your digital products easily with Ruul Space!
Ruul is an open door for freelancers, digital creators, and anyone looking to earn on their skills. You can sell your digital products at a fixed price or through a subscription model, creating new revenue streams.
What sets Ruul apart?
It’s a MoR (Merchant of Record), handling all the boring stuff for you: invoicing, VAT, payment tracking… basically acting as the legal seller on your behalf and managing payments way more professionally than you could alone.
And of course, there’s the unbeatable 5% commission 🤝🏻 Most of your earnings stay with you (many other platforms charge up to 20%).
To make ordering your products as easy as ordering food 🍕 and getting paid like Netflix. 💳
👉🏻 Sign up on Ruul today for free!
Frequently asked questions
1. What is the best-selling digital product?
Ebooks, online courses, and AI-generated art top the charts in 2025. They sell well due to low cost, global reach, and passive income potential.
2. What products can be sold digitally?
Ebooks, online courses, templates, fonts, UI kits, stock photos/videos, plugins, printables, AI prompts, and subscription-based services are all profitable digital products.
3. Are selling digital products profitable?
Yes. Digital products offer low overhead, global reach, and recurring income opportunities, making them highly profitable for freelancers and creators.
4. What is the easiest product to sell online?
Printables, templates, and AI prompts are easiest. They require minimal setup, low cost, and you can sell them on platforms like Etsy, Gumroad, or Creative Market.
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