How Freelancers Use Instagram Bio Links to Get More Clients

Key Points

You may wonder "How do I actually get clients from Instagram?" or "What should I even put in my bio link?"

Over 31 million Instagram users utilize a link-in-bio tool. We invite you to join these users and take the most out of this opportunity to grow your freelancer business.

That single link might feel like a dead end right now. Maybe you’re unsure what to link to, or you’re sending people to a homepage that does nothing for you.

Here’s the thing: it’s not magic.

It is a strategy.

And once you know what works, it’s surprisingly simple to make that one link work harder for you.

Here’s how you can turn that tiny spot into a resource to find freelance jobs.

How to craft a killer Instagram bio

Your bio is the first thing people see on your Instagram account. So make them want to step in. And it’s not just about making it look good. What you want is to make it work and to guide people toward that one link.

That’s where we’re headed now. Here are practical ways to invite your profile visitors to click on the link.

Name field is more than just a name

Don’t just put your first name here. You can use the name field to describe yourself.

For example, adding your title helps with searchability and instantly communicates what you do. Need an example: “SaaS Copywriter” or “Prompt Engineer”.

If you want to focus on working in a location, you can also add this info.

Bio text can give more info about your skills

State who you help and how you do it. This is nothing less than your LinkedIn title if Instagram is a platform you use to find clients.

Keep it short, benefit-driven, and to the point. Example: “Helping SaaS startups grow with words that convert.”

Encourage to take action with a call-to-action

Use action verbs to nudge the visitor toward your link. You can try saying “Book a free call,” “See my work,” or “Grab your free checklist.”

So they will know what to expect when they click on the link.

Which is the right ‘link in bio’ tool for Instagram

The next step? Choosing a link-in-bio tool that matches your workflow, services, and the kind of experience you want potential clients to have.

Here are some other options to consider:

Ruul Space

Built for independents who want to sell services, not just link stuff.

Ruul Space lets you create a beautiful public space to list services, show availability, and accept payments globally—in 140 currencies. Designed specifically for freelancers.

Linktree

Linktree leads the link-in-bio market with over 24.7 million users.

But for freelancers, popularity isn’t everything. Linktree adds one more step between your audience and the action you want them to take because it doesn’t lead your visitors to your portfolio.

With Linktree you can list your different links and make your visitor choose the most relevant link. That delay can cost you leads.

It’s a decent starting point—but lacks control, customization, and brand personality.

Carrd

Carrd is good as it is minimal and highly customizable. You can use it if you want total control over design.

Using Carrd, you can build a mini-site from scratch, add custom domains, and integrate forms or buttons.

Our recommendation is to go for Carrd if your goal is full customization and you’re comfortable designing your own layout.

How to strategically link to conversion paths

Let’s be honest—most freelancers just drop their homepage or LinkedIn profile in their bio and call it a day. But that doesn’t help you stand out or get clients. Instead, think of that link as your personal sales rep.

It has much bigger potential.

It should guide visitors to a page that does one thing really well: turn interest into action.

Let’s see what you can do strategically to get more clients using Instagram bio links.

Link to a clear offer page

Let people know exactly what you do, who you help, and how they can work with you. If you want to save time on back-and-forths, go ahead and include your pricing upfront.

You can use a link to your services page that says loud and clear: here’s what I do, who it’s for, and how to book me.

This will make it easier for your potential clients to understand your offer exactly.

Make it easy to hire you

When you make it ridiculously easy for people to hire you, people will be more into show interest in your services.

No DMs. No email chains. Just a clean link to your product or services so they can pick what they need and boom, you’re in business.

For that, you will need a link-in-bio tool that also allows payment collection.

Guide visitors to a high-converting landing page

Make your landing page do the heavy lifting.

Before hiring you, your potential clients want to see your portfolio and understand how you work. So your landing page should do more than just saying what you do. You also need to showcase a few samples of your best work.

If you can also add a testimonial or two, they will know what to expect. But make sure the testimonial covers the names and companies so it will be more trustworthy.

How to use Instagram content to build instant trust

Once your landing page is ready to go, now it’s time to leverage your Instagram content to attract attention and build trust.

If they land on your profile, scroll a bit, and instantly see proof that you know your stuff.

Well, that's what you want, and here are some tips to build trust with your Instagram account:

Show before-and-afters that speak for themselves

People love a good transformation. Whether it’s a redesigned logo, a polished website, or a social post that boosted engagement, before-and-afters show what you’re capable of at a glance.

You can create a carousel post that takes your followers behind the scenes—from messy start to polished finish.

This is a reminder for you to take pictures at different steps while working on a project.

Turn client wins into scroll-stopping stories

Static results are cool, but a short narrative?

That’s sticky.

You can use carousels to turn a project into a mini case study:

what the client needed,
what you did, and
what changed.

Make sure you keep it visual and conversational.

Highlight what matters most

Highlights are the cheat sheet of your profile. Use them to showcase testimonials, behind-the-scenes clips, client FAQs, or service breakdowns.

They help new visitors size you up fast.

How to get discovered (with actionable challenges)

Instagram can be noisy. It's a plus to help them find you in the crowd.

When you take the first steps to get closer to your ideal clients, you make it easier for them to discover you.

Here are some actionable tricks that guarantee results:

Niche hashtags: Think industry-specific or role-based

Challenge #1: Research 5 niche hashtags and start including them in your next post.

Community Hashtags: Join broader freelancer circles like #freelancerlife or #digitalnomad to build visibility.

Challenge #2: Use 1-2 community tags consistently for discoverability.

Comment Strategy: Leave thoughtful comments on your dream clients’ posts. Show up, don’t sell.

Challenge #3: Engage with 3 ideal client posts per day this week.

DM warm-ups: Reply to Stories. Ask genuine questions. Let the conversation happen naturally.

Challenge #4: DM 1 person per day who fits your ideal client persona.

Avoid these costly bio link mistakes

Before letting you start growing your freelance business with an Instagram bio link, here are some mistakes to avoid:

Too many links

Don’t make your link page a buffet. People don’t want to guess where to click—they want a clear next step. When everything’s important, nothing is.

Instead, do that: Open your link page right now. Ask yourself: does each link point toward your main goal? If not, it’s time to trim the fat.

No CTA

If someone clicks your link and lands on a page with no direction, they’ll bounce. Fast.

You’ve got their attention, don’t waste it. A clear call-to-action tells them exactly what to do next.

Instead, do that: Add a bold, eye-catching CTA at the top and bottom of your linked page. Make it impossible to miss.

Outdated info

Things change fast—your offers, your availability, even your audience. If your bio link still leads to last month’s freebie or a retired service, you’re missing out. Keep it fresh.

Instead, do that: Add a monthly reminder to your calendar to check your bio link. Update it like you would your shop window.

Turn your bio link into a lead magnet

Your Instagram bio link isn’t just a spot to toss in your website and hope for the best. It’s your online handshake, your pitch, your pay button—all rolled into one.

So don’t treat it like an afterthought.

Go back through this guide. Choose one tiny thing from each section to tweak today. Don’t wait to be “ready.” Just start. That’s how growth happens.

Frequently asked question

How can I make my Instagram bio link more effective in converting followers into clients?

Your bio link should serve as a clear call-to-action (CTA). Instead of a generic homepage, direct visitors to a specific service page, booking form, or portfolio. Tools like Ruul Space allow you to showcase your services and accept payments seamlessly.

Does using the phrase "link in bio" in captions affect engagement?

Some users have observed a drop in engagement when using the phrase "link in bio" in captions. You can use alternative phrases or emojis to direct followers to your bio link, though experiences vary.

Can I use multiple link-in-bio tools simultaneously?

Instagram allows only one clickable link in your bio. Make sure you choose it wisely. Ruul Space is a great single link to add as your Instagram bio link. This way you can