How to Use Your TikTok Bio Link to Get Clients

TikTok isn’t just for dances and trending sounds anymore. It’s a serious tool for digital professionals—freelancers, marketers, coaches, creators—looking to sell services and grow a client base.

If you're not using your TikTok bio link strategically, you're leaving opportunities on the table. 

With this article, we prepared a guide to show how to turn that single clickable URL into a smooth, client-converting engine on TikTok.

Why is your TikTok bio link important?

Your bio link is more than a spot for your website. It's your call to action. It bridges your content with actual business results—bookings, signups, purchases.

It has the power to direct your followers to take meaningful actions, such as 

• browsing your products, 
• booking your services, or 
• joining your email list.

Think of it as your checkout page—compact, clickable, and full of potential.

A well-placed bio link can turn your followers into paying customers.

Who can add a bio link to TikTok?

Not everyone gets access by default. Here are the rules:

• Hit 1,000 followers to activate the clickable link option. Focus on consistent, useful content to grow your audience.
• Switch to a TikTok Business Account. Some business accounts can add a link earlier—especially if linked to a registered business.
• Proof of business registration is the only other option if you don’t have 1,000 followers.

How to switch to a TikTok Business Account

1. Go to your TikTok profile
2. Tap the menu (top-right corner)
3. Head to Settings and Privacy → Account
4. Tap Switch to Business Account
5. Choose your category and finish the setup

This info can also be helpful:

What’s the difference between a Business Account and a Creator Account?

Business Account gives you access to a clickable link (sometimes even before 1K followers), analytics, and commercial tools.

Creator Account gives access to trending audio, monetization features, and TikTok Creator Fund.

Tip: Business Accounts are best for selling services. If trending sounds are core to your content, weigh the trade-off before switching.

Once done, you’re ready to use your profile for client conversion.

Which links can you add to your TikTok bio?

Your link needs to match your goal. It’s not just about having one—it’s about having the right one. 

Here’s a breakdown of smart link types, with examples of how each can support your services and audience journey:

Website or portfolio

Best for: Freelancers, designers, developers, consultants
Why it works: It acts as your digital storefront. Visitors can browse your work, read testimonials, and contact you.

Use when you want to:

• Build trust through your past work
• Present your full service menu
• Direct people to a central hub for everything you offer

Example:
A freelance web developer links to a portfolio page that shows before-and-after site builds, service packages, and a lead form.

Booking page

Best for: Coaches, consultants, mentors, service-based pros
Why it works: Cuts the back-and-forth. Your audience watches your video, clicks your link, and books time instantly.

Use when you want to:

• Book discovery calls or sessions
• Offer limited 1:1 availability

Example:
A business coach posts a TikTok with tips on client acquisition. The link goes straight to their “Book a free 15-minute strategy call” page.

Digital products or offers

Best for: Course creators, digital product sellers, template makers, service package sellers
Why it works: Viewers get value immediately—especially if it connects to the content you just posted.

Use when you want to:

• Sell an eBook, guide, or template
• Promote a new launch or discount
• Monetize directly from your TikTok traffic
• Package your services 

Example:
A social media manager creates a package of 15 posts on their Ruul Space and adds the link so the client can just click and buy it.

Social media channels

Best for: Content creators, influencers, artists
Why it works: Let TikTok feed your broader community. YouTube deep-dives, Instagram updates, LinkedIn posts or live interactions—all of it extends engagement.

Use when you want to:

• Move followers to a platform where you post longer or richer content
• Share exclusive content like stories, live streams, or tutorials
• Build a closer community

Example:
A makeup artist uses TikTok for short tutorials, but their Instagram shows full looks, product lists, and hosts Q&As. The link takes you there.

Pro tip

Make sure your link destination is mobile-first.

Over 90% of TikTok users browse on mobile. Slow load times or non-responsive pages can instantly kill conversions. Use simple layouts, big buttons, and quick-loading visuals.

Strategies for using your TikTok bio link effectively

If your bio link is ready, let’s see how you can make the most out of it.

Here’s how to maximize its impact:

1. Match the link to your content

If you’re showing a product in a video, make sure the link in your bio takes viewers straight to that item’s purchase page. Keep it simple and make it easy for people to act on their interest without any extra steps.

2. Promote special offers

Run time-sensitive promos or sales, and make sure the linked page clearly shows all the details. Mention the deal right in your captions or videos, and add a CTA like, “Don’t miss out—grab yours now, link in bio!”

3. Choose a platform that closes the deal

Opt for landing pages or platforms that allow for a seamless checkout process. Remember, the rule is “minimum steps to sales”. So your TikTok bio link should have a checkout feature. 

Ruul Space offers eye-catching design, personalized URL + billing and checkout service for freelancers. Create your Space for free.

Build client connections with TikTok

Use landing pages, track your results, and add the right links to your profile to create a smooth experience that keeps your audience engaged.

But engagement isn’t the end goal, right? You can actually turn those views into leads or paying clients.

Start by tweaking your bio link—you’ll be surprised how small changes can make a big difference.

Frequently asked question

Why isn’t my bio link clickable?

This usually happens if:

• You're using a Personal or Creator Account under 1K followers
• You haven’t properly added the link in the Website field
• TikTok has restricted or blocked the URL you're using

Make sure:

• You use a Business Account
• You add the link via Edit Profile > Website
• The link starts with https:// and leads to a mobile-optimized page

Why can’t others see my link, even though it shows up on my end?

This is a known issue. It might be due to:

• App version mismatch (viewers on older versions may not see links)
• Regional or device-specific bugs
• Cached data

Try: Clearing cache, updating the app, or switching devices to test visibility.

Why does TikTok say my link is not allowed?

TikTok blocks certain links and link services. Common reasons:

• URL flagged as unsafe or spammy
• Platform-wide bans on specific domains (some link aggregators have been affected)

Avoid shortened links (like bit.ly), which TikTok may treat as suspicious.

Does using “link in bio” in my captions affect reach?

Some creators believe using phrases like “link in bio” or “buy now” might reduce a video’s reach due to TikTok’s algorithm detecting salesy language.

Alternatives to say instead:

• “Check the link on my profile”
• “Tap my name for details”
• “Info at the top”

These avoid direct callouts that may impact visibility.

Can I track who’s clicking my TikTok bio link?

Yes—if you use a landing page or link-in-bio tool with built-in analytics.

Look for tools that track:

• Total clicks
• CTR (Click-through rates)
• Traffic sources